Public Opinion

I.    AN AMORPHOUS CONCEPT

II.    FORCES SHAPING PUBLIC OPINION

    A.    S.E.S.

    B.    AGE

    C.    GENDER

    D.    PLACE OF RESIDENCE

    E.    RELIGION

    F.    ETHNICITY & RACE

III.    CHARACTERISTICS OF PUBLIC OPINION

    A.    STABILITY/FLUIDITY

    B.    INTENSITY

    C.    SALIENCY

    D.    CLASSIC OPINION CURVES

        1.    NORMAL

        2.    SKEWED

        3.    BIMODAL

IV.    POLLING

    A.    UNIVERSE TO BE EXAMINED

    B.    QUOTA SAMPLING  

    C.    RANDOMIZATION  

KEY WEBSITES

Vote Link

Self Test on Opinion

Various Opinion Poll Sites