BA325 - Market Principles
COURSE OVERVIEW
This course studies the marketing concept and activities involved in solving a customers needs at a profit. The study includes the marketing mix components (4Ps), macro and micro environmental markets, and analysis of target markets.
GETTING STARTED
Read the following documents by Wednesday of Week One:
Also, remember to post your introduction by Wednesday of Week One or the Registrar will drop you from the class.
ASSIGNMENT GRADING AND DUE DATES
Your understanding of course content will be analyzed using the following activities:
Forum Participation - 25% of final grade
Marketing Plan - 75% of final grade
See below for the value of each week's assignments
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Due Dates All assignments are due by midnight, MT
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Week 1
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Forum Posting #1 Wed., Jan. 14 Forum Posting #2 Fri., Jan. 16 Written Assignment (5%) Sun., Jan. 18
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Week 2
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Forum Posting #1 Wed., Jan. 21 Forum Posting #2 Fri., Jan. 23 Written Assignment (10%) Sun., Jan. 25
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Week 3 |
Forum Posting #1 Wed., Jan. 28 Forum Posting #2 Fri., Jan. 30 Written Assignments (10%) Sun., Feb. 1
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Week 4 |
Forum Posting #1 Wed., Feb. 4 Forum Posting #2 Fri., Feb. 6 Written Assignments (10%) Sun., Feb. 8
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Week 5 |
Forum Posting #1 Wed., Feb. 11 Forum Posting #2 Fri., Feb. 13 Written Assignments (10%) Sun., Feb. 15
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Week 6 |
Forum Posting #1 Wed., Feb. 18 Forum Posting #2 Fri., Feb. 20 Written Assignments (10%) Sun., Feb. 22
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Week 7 |
Forum Posting #1 Wed., Feb. 25 Forum Posting #2 Fri., Feb. 27 Written Assignments (5%) Sun., Mar. 1
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Week 8
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Forum Posting #1 Wed., Mar. 4 Forum Posting #2 Fri., Mar. 6 Written Assignments (15%) Sun., Mar. 8
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