BA325 – Marketing Principles



Grading and Course Policies



This posting contains IMPORTANT information about course requirements and other administrative topics.




There are a variety of communication tools available in WorldClass that we will use:




Assignment Drop Box – use to submit your weekly Sunday assignments as attachments. The Assignment Drop Box can be found in the Week by Week section of WorldClass.


1.    Name your document with your course number, last name and the week number (example: BA325_Hupf_Wk1)

2. Click on “Attachments”

3.    “Browse” to find the document you want to attach

4.    Click on “Upload File”

5.    Click on “Finished”

6.   Include your course number, last name and the week number (example: BA325_Hupf_Wk1) in the Title

7.    Click “Submit”


Discussion Forum

       Each week I will post the discussion question(s) in the weekly folders which can be accessed through the Discussion Forum link. REPLY to my posting to submit your required responses to the discussion question(s).

       Use the “General Questions” thread in the respective Week 1 through Week 8 folders to post general questions about assignments. This allows everyone to benefit from your question and my or classmate’s response.

       If necessary, announcements and reminders will either be posted in the weekly folders or sent via course mail.


Course Mail – graded feedback on all discussion forum postings and weekly assignments will be sent to you via Course Mail in WorldClass. This is also the best way to contact me with private communication, as I check WorldClass more often than my personal email. Course Mail can be accessed under the Communications tab in WorldClass.





Your grade in this class is based upon two weekly activities:


Forum Discussion (2 postings per week required) - 25% of Final Grade


Weekly Sunday Assignments -- Marketing Plan – 75% of Final Grade



        The following Grading Scale will be used:






























Forum Postings


–Two postings are required each week, due by midnight MST every Wednesday and Friday night. I read and grade every posting.




Late Assignments


Because of the accelerated nature of this program and inter-related nature of the assignments (each week’s assignment builds upon previous weeks) in this course it is critical that all assignments be turned in on time. This includes forum postings because classmates’ grades are dependent upon your timely and thorough postings.


At the same time I know that OCCASIONALLY things happen that are outside of your control, so I will accept ONE late assignment from each student during the eight-week session. No questions asked, no penalties. EXCEPTION: the WK8 assignment MUST be turned in on time.


The second late assignment will be given a 20 point penalty; the third a 30 point penalty, etc. This includes forum posting assignments.





I always try to be fair and am highly committed to your success in this class. Of course, I'll also challenge you to do the best work you can. Here are a few "tips" to keep in mind:


-         Read everything carefully and FOLLOW INSTRUCTIONS -- it's critical in the online classroom

-         Don't be afraid to challenge others (including me), but do it with respect

-         Spell-check is not enough, PROOF your work before submitting it.

-         I reward effort, show me you're trying



Students using online formats for study at Regis University do so in a protected environment. However, these learning environments may at times be viewed by faculty (both current and those learning to become online facilitators), Distance Learning staff and other experts who are working with us to maintain the highest quality online courses.


We will use “Course Mail” and Regis e-mail to communicate regarding levels of performance and grades. Understand that this is not a secure environment. In order to receive your grades via “Course Mail” and Regis email, you must grant me permission by REPLYing to the FERPA Privacy Statement posting that can be found in the "Facilitator Notes" folder on the forum. If you do not reply, your grades (weekly and final) can NOT be sent to you and you must wait until they are available from the University.



EVERYTIME you use an idea (concept) from a source (i.e. paraphrasing) or take a direct quote from a source you MUST include a citation of the source to avoid plagiarism. THIS IS NOT OPTIONAL; IT IS REQUIRED PER UNIVERSITY POLICY.

As a reminder, The Regis University Bulletin (2007-2008) policy on plagiarism 
and Academic Dishonesty is outlined below.



Regis University is committed to intellectual integrity in its academic pursuits. Sanctions may, therefore, be imposed by the programs, areas, departments or divisions (hereafter referred to as departments) of the University for cheating (defined as using inappropriate sources of information on a test) or plagiarism (defined as presenting as one’s own the ideas the words or products of another). Such sanctions may include a failing grade on the assignment, failure of the course, or expulsion of the student from the course or the department, and they are decided upon and imposed by the department after consideration of the evidence.


Academic dishonesty also includes forgery and unauthorized alteration or misuse of one’s own or

another student’s academic records. It also includes knowingly furnishing false information when seeking admission to Regis University. Detailed regulations on Standards of Conduct are available in the Student Handbook, which covers all University students. Some programs/schools may have more specific policies and procedures for Academic Dishonesty. These policies and procedures appear in the appropriate section of this Bulletin or in the program/school handbook.

Citations are REQUIRED, not only to give the author credit but also so that anyone reading your work and wanting more information can EASILY find the source if they want additional information.

Properly Citing a Source

Two elements are required to properly cite a source:

 Part One: In-Text Citations

An in-text citation can be a footnote (example: 1) or an endnote (example: Hunt and Huckin, 2001, pp. 157-158). I prefer you use endnotes. The elements of an endnote citation are: authors last name, publication date and page reference.

·        An example of an endnote citation for a book:

A list of in-text citation methods can be found in the New Century Handbook, Brief Edition; as well as reference page entries. (Hunt and Huckin, 2001, pp. 157-158) The reference book further details the requirements for in-text citations and references lists, and includes a sample research report in APA format.  (Hunt and Huckin, 2001, pp. 159 -177).

·         An example of how to cite a website or electronic source.

You can find additional information on citing sources using the APA Style at (APA Style, 2008).

Part Two: Reference List At The End Of Your Paper.

o       An example of a references list:

Reference List:

Regis University Bulletin. (2007-08). Academic Dishonesty Policy. Denver, CO: No author.

Hunt, C. and Huckin, T., (2001). APA System. The New Century Handbook (Brief Edition, pp. 157-177). Needham, MA: Allyn & Bacon.

No Author (2008). APA Sytle. Retrieved February 2, 2008 from the World Wide Web:


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