BA 420 Marketing
Examine the social and
economic implications of marketing. Analyze the impact of cultural, legal and
other factors that affect the design and implementation of strategic marketing
plans. Examine the relationship of marketing research on plans. Define the
interdependence of marketing with other functions in an organization. Understand
ethical marketing behavior.
McCarthy, J. &
Perreault, J. (1999) Basic Marketing: A Global Managerial Approach (13ed)
Thomas J. Yagos
Home Address: 6958 Torrey
Arvada, CO 80007
Home Phone: 303-432-1621
E-mail Address: firstname.lastname@example.org
Tom Yagos has over 26
years of experience in sales, marketing, finance and operational management
functions. He has worked with new businesses to the Fortune 500 companies and
received an MBA from Regis University. Tom has been teaching since 1969 in
various capacities and since 1997 at Regis University. Tom currently works for
Interactive Resource Group which designs and facilitates customized sales
I will be available during
business hours between 8:30AM and 5PM. I can also be reached in the evenings
between 6:30PM until 8PM and on the weekends between 9AM and 4PM.
Point Value for Assignments
First Night’s Assignment
Third Night’s Assignment
Fifth Night’s Assignment
Point Value for Course Grade
90-92 = A-
70-72 = C-
87-89 = B+
67-69 = D+
83-86 = B
63-66 = D
80-82 = B- 60-62 = D-
77-79 = C+
university trusts each student to maintain high standards of honesty and ethical
behavior. All assignments submitted in fulfillment of course requirements must
be the student’s own work. All assignments except those designed as
“group” are meant to be individual efforts. Group efforts are meant to be
equal efforts of all group members.
is assumed that students will perform professionally in preparing work required
for this class. All papers must be submitted on their due date. All documents
are to be typed, spell-checked and grammar-checked, submitted double-spaced
maximum 12pt font and prepared in the proper format required for the program.
Students are welcome to use any software program to prepare assignments.
will be graded on content and clarity of communication and conciseness.
Questions should be well thought out and demonstrate a clear understanding and
integration of the material and should exhibit solid critical analysis and
application of the concepts. Grammar, sentence and paragraph structure
contributes to an organized paper.
Assignments turned in late will require additional course work.
It is your responsibility to make
arrangements with me for any late assignment and additional course work for a
class you miss.
environment will be based on mutual trust, respect and consideration for
everyone’s values, opinions and differences. I invite everyone to share
experiences to make the classroom experience rewarding and enjoyable for
Phones & Pagers
turn off all cell phones and pagers prior to entering the classroom. If you have
an emergency sit by the door and answer your call outside of the room.
to Class on Time
will start promptly at 6PM. Your participation is required in the classroom so
please be punctual for the classes. It demonstrates consideration for fellow
If you require Audio Visual equipment, please plan ahead. It is your responsibility to make arrangements for the equipment
university courses emphasize group interaction in the classroom. The
contributions you make should be related to the course content and meaningful to
the class discussion. If you are absent, benefits received through class
involvement are lost as well as contributions to the learning of fellow
students. Attendance at class is required. Positive participation is showing an
interest in class discussions, asking pertinent questions, sharing of workplace
experiences relevant to the course and bringing in articles pertinent to the
than one absence requires you to withdraw from the course. If you miss a class
you are required to demonstrate your understanding of the material covered in
that class. If you will be absent due to work schedules you can receive credit
for the class by doing extra course work for that night.
Read Chapters 1,2,3,4,5 Assignment
-Essay on Car Purchase
Read Chapters 6,7,8,9,10 & 21 Assignment Due Case 6 "Three Rivers
Steel", Case 8 "Sophia's
Restaurant "Cases start on page 698 in the text.
Read Chapters 11,12 13,
14,15,16 Assignment Due Prepare 3-4
page paper on Promotional efforts of a product or service. Label each type of
promotion. Be sure to discuss
target market and all strategies. If the company does not use all four types of
promotion explain if they should or not and why.
Read Chapters 17,18,19,20 Assignments Due Case 11 "Runners
World "and Case 19 "Weddingworld.com."
Read Chapter 22 Group
Presentation Marketing Plan